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The business needed a mobile app, but the right approach wasn’t clear. Should we build a browser-based solution for speed or invest in a native app to unlock more capabilities?
Balancing user needs, technical feasibility, and business goals, I guided cross-functional teams through workshops, validation, and iterative design to identify the best path forward.
DISCOVERY & RESEARCH
Led discovery workshops and brand analysis to uncover user insights and opportunities
Prioritised concepts using RICE scoring and developed wireframes for the top ideas
USER TESTING & ITERATION
Conducted usability testing, refining designs based on feedback and identifying new opportunities to improve the experience.
COMPANY REBRAND
Led a full rebrand across all collateral, ensuring the app and company identity aligned.
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OUTCOME
The app launched with 1.1M downloads and a 4.8-star rating, driving significant growth and solidifying brand trust. The project also set a scalable design framework for future digital products.
1.1m
Downloads
4.8 ⭐️
Avg. rating