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Unlocking Home Potential: Redesigning Onboarding to Drive Engagement and Trust

CHALLENGE

CHALLENGE

This was the challenge driving the business’s ambition to launch a new mobile app. The right approach wasn’t obvious: a quick browser-based solution or a native app with greater capabilities?


As the design lead, I guided cross-functional teams through workshops, user validation, and iterative design. What we created wasn’t just an app but a platform that empowered users to reclaim value from their personal data, putting Google at the centre of the experience.

This was the challenge driving the business’s ambition to launch a new mobile app. The right approach wasn’t obvious: a quick browser-based solution or a native app with greater capabilities?


As the design lead, I guided cross-functional teams through workshops, user validation, and iterative design. What we created wasn’t just an app but a platform that empowered users to reclaim value from their personal data, putting Google at the centre of the experience.

DISCOVERY & RESEARCH

The initial idea was simple: let users earn by browsing. But discovery workshops revealed this wouldn’t meet deeper user needs. While familiar, browsing alone wasn’t inspiring or empowering.


Through stakeholder discussions, I proposed a bold pivot: allow users to earn directly from their Google data. Google, as a tech giant, has accumulated vast user data. Enabling people to reclaim value from it felt innovative and empowering. The challenge was to make this idea intuitive and seamless.

USER TESTING & ITERATION

Discovery uncovered key user needs: simplicity, transparency, and control. This shaped a vision for users to easily connect their Google accounts, track earnings, and feel empowered.


I prioritised concepts and developed wireframes focused on trust and ease of use. User testing refined the designs further, ensuring the process was intuitive at every step. The final experience made connecting accounts and earning from data seamless and rewarding.

COMPANY REBRAND

Led a full rebrand across all collateral, ensuring the app and company identity aligned.

be rewarded from your data

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YOUR POINTS

OUTCOME

It empowered users while driving significant growth and strengthening brand trust.


By taking bold risks and listening to users, we created a product that gave them control over their data and set a new standard for digital empowerment. The project also set a scalable design framework for future digital products.

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