DISCOVERY & RESEARCH

DISCOVERY & RESEARCH

  • Led discovery workshops and brand analysis to uncover user insights and opportunities

  • Prioritised concepts using RICE scoring and developed wireframes for the top ideas

Everyone is earning from your data, except you.

How do we change that?

Everyone is earning from your data, except you.

How do we change that?

Everyone is earning from your data, except you.

How do we change that?

CHALLENGE

CHALLENGE

The business needed a mobile app, but the right approach wasn’t clear. Should we build a browser-based solution for speed or invest in a native app to unlock more capabilities?

Balancing user needs, technical feasibility, and business goals, I guided cross-functional teams through workshops, validation, and iterative design to identify the best path forward.

The business needed a mobile app, but the right approach wasn’t clear. Should we build a browser-based solution for speed or invest in a native app to unlock more capabilities?

Balancing user needs, technical feasibility, and business goals, I guided cross-functional teams through workshops, validation, and iterative design to identify the best path forward.

USER TESTING & ITERATION

USER TESTING & ITERATION

Conducted usability testing, refining designs based on feedback and identifying new opportunities to improve the experience.

Conducted usability testing, refining designs based on feedback and identifying new opportunities to improve the experience.

COMPANY REBRAND

COMPANY REBRAND

Led a full rebrand across all collateral, ensuring the app and company identity aligned.

Led a full rebrand across all collateral, ensuring the app and company identity aligned.

OUTCOME

OUTCOME

The app launched with 1.1M downloads and a 4.8-star rating, driving significant growth and solidifying brand trust. The project also set a scalable design framework for future digital products.

The app launched with 1.1M downloads and a 4.8-star rating, driving significant growth and solidifying brand trust. The project also set a scalable design framework for future digital products.

Ad viewer

Share your bills

cashback

new operating system

Loyalty hub - avios & nectar

Malware protection

e-sim

Home network

in app ad blocking

bank

VPN

wifi box

Tilly

Alex

Hannah

be rewarded from your data

Balance

Trackers blocked

14:01

View my dashboard

Opened today

432.00

15 tabs

38.8K

485.05

YOUR POINTS

1.1m

Downloads

4.8 ⭐️

Avg. rating

Love the transparency

Love the transparency

Amazing app 🤩

Easy way to earn free goodies!🛍️

We’re

live